Survey Says...

To create a cohesive look and feel throughout the new website, a survey was sent to the Berean christian church team. Through this survey, we gathered information about what kind of look and feel they were imagining for the new website. We learned about what websites they loved the look of, they didn't have any specific colors they wanted to include in the designs. These are the desired characteristics that we gathered from the surveys:

• Sincerity - welcoming + inviting
• Competence - trustworthy + knowledgeable
• Excitement - vibrant + lively

The client also mentioned these desired visual elements that they wanted present on the site:

• Dark mode
• Photo heavy

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Design Directions

With these wants and needs of the client in mind, I created two varying design directions for the Berean Christian Church website. I had fun creating these colorful designs! These options were meant to be starting points for iteration on the visual design. These designs were presented to the client as well as a few additional people from their team.

I'll be honest...

The client didn't love either of these designs I presented. We, the design team and the client, were clearly not on the same wavelength. The client didn't feel like either of these options felt like their Church. A miscommunication had happened, we were guessing from the survey. This was disappointing to hear that my designs didn't meet their expectations, but I was eager to figure out what would make them happy and excited for the website redesign. We continued talking to the client over zoom, listening, taking notes and asking questions about what they liked and didn't like about the presented designs. A few pieces of their feedback were: 

• Liked the hero of Option 1
• Liked the blue/purple from Option 2
• Liked the Gold "B" logo in the navigation
• Wanted more white, designs were too dark for them

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V2

I created another iteration incorporating their feedback, hoping to make them happy with the design direction. They ended up really liking this version with a few additional tweaks. Unfortunately I was unable to see this project through because I was laid off before it finished, but really enjoyed creating the bright and bold homepages.